Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Finding your bearings as a manager can feel overwhelming-but you don't have to fake it to make it, and you don't have to go it alone. Lara Hogan shares her recipe for supporting and leading a tech team-from developing your mentoring and coaching skills, to getting comfortable with having difficult conversations, to boosting trust among teammates-while staying grounded along the way.

In this newly revised 10th anniversary edition, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

For undergraduate and graduate principles of management and management skills courses Skills development for tomorrow's managers Whetten's Developing Management Skills has become the standard text in learning hands-on management. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way. Updated for tomorrow's managers, ...

Position yourself for success. Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing Yourself (Vol. 2).

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you stay engaged, be productive, and continue to grow throughout your working life. With insights from leading experts including Susan David, Joseph Badaracco, and Laura Morgan Roberts, this book will inspire you to:Identify you...

De ontwikkelingen in de informatie- en communicatietechnologie (ICT) gaan erg snel. Organistaties moeten daarom hun informatievoorziening voortdurend aanpassen. Goed georganiseerde organisaties gaan daar planmatig mee om, en maken periodiek een informatieplan.

Met het boek Zo maak je een informatieplan schrijf je in zeven stappen een informatieplan:

Stap 1: Organiseer je project, stap 2: Inventariseer huidige ICT-situatie, stap 3: Analyseer huidige ICT-situatie, stap 4: Bepaal informatiebelei...

Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant for developing winning strategies. After an introduction, Chapter 2 offers a new perspective on port governance, in which publi...

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.