This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

As the market-leading text for Management Control and performance measurement, this book will give you a thorough understanding of core concepts and key topics. Including a wide range of international case studies and real life examples means this is the ideal guide for understanding complex topics and bringing this subject to life.

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations.

It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a...

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees.

The result is life in the blender: a perpetual state of upheaval, unce...

Projects have become increasingly important in all areas of professional life. As such, it is crucial that students and professionals be trained to understand project management and how to go about it.

There are many reasons why things go wrong in the way teams work together. With this book you learn to what degree certain factors can influence the way your team operates. The starting point for a lot of the questions and assignments is always your team. You will be confronted with questions such as ‘How does that work in my team? What do I want to improve? and How can I go about that?’. The book closes with a procedure that your team can use for setting up a work programme for ‘team impr...

The last year and a half has been a rollercoaster ride. The corona crisis turned daily life and our manner of working on its head. It was a difficult time, but one that also brought with it opportunities. The speed with which society has changed over the recent period is a sign of things still to come. We have to learn to live in an increasingly efficient era, which means we keep getting busier and busier. To ride the wave of change, youʼll have to work smarter, not harder—otherwise you mi...

Is it a coincidence that recent leaders have African roots? Charismatic people like Nelson Mandela, Kofi Annan, Desmond Tutu, Paul Kagame and Barack Obama have been praised for their knowledge, vision, skills, unifying abilityand their thoroughness. These are leaders who focus on vision, courage, passion and compassion. They are builders, peace makers and campaigners for equal rights. A substantial part of this leadership style is the African philosophy of Ubuntu. Ubuntu means simply ‘I exi...