This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality such as this one is essential.

This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.

Covering all the basics, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations is essential reading for anyone studying organizational behavior at undergraduate or postgraduate level.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.