A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Making a case for a reflexive approach to leadership that is informed by in-depth studies of managers. The book aims to facilitate reflexivity in terms of challenging one's position - understanding of leadership - and considering alternatives.