A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.

By presenting the differences as well as the underlying commonalities of institutional theories, this book presents a cohesive view of the many flavours and colours of institutionalism. It evaluates and clarifies developments in both theory and research while identifying future research directions.

'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane

A much needed textbook taking students through both the theory and practice of both studying and working in the creative industries.