Zoekfilters
› Adrian Wilkinson (2)
› Annmarie Hanlon (2)
› Catherine Wang (2)
» Toon alle opties (15)
› Elaine Cox (2)
› Emma L. Murray (2)
› Jasmin Mahadevan (2)
› Michael J. Worth (2)
› Nigel Lockett (2)
› Pawan Budhwar (2)
› Phil Johnson (2)
› Richard Blundel (2)
› Robert N. Lussier (2)
› Simon Western (2)
› Stefan Sveningsson (2)
› Stephan Dahl (2)
› Suzanne Mawson (2)
› Tony Dundon (2)
Economie en bedrijf algemeen (136)
morgen verzonden
International Marketing
2021 || Paperback || Daniel W. Baack e.a. || SAGE
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
morgen verzonden
Leadership
A Diverse, Inclusive and Critical Approach
2023 || Paperback || Naveena Prakasam || SAGE
The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.
Strategic Management in the Media / 3rd edition
Theory to Practice
2024 || Paperback || Lucy Kung || SAGE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â
Managing Change in Organizations
2023 || Paperback || Stefan Svenningson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
morgen verzonden
Making Strategy
Mapping Out Strategic Success
2021 || Paperback || Fran Ackermann e.a. || SAGE
A practical and engaging text for postgraduate students of strategy, particularly MBAs.
morgen verzonden
Corporate Social Responsibility
2015 || Paperback || Esben Rahbek Gjerdrum Pedersen || SAGE
Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2016, this book explores the key questions and challenges prevalent in CSR including the history, key drivers, main theoretical perspectives and the dominant practices found in the business community, and also how to implement CSR in practice.
morgen verzonden
Human Resource Information Systems - International Student Edition
Basics, Applications, and Future Directions
2021 || Paperback || Richard D. Johnson e.a. || SAGE
Providing a thorough introduction to the field of Human Resource Information Systems (HRIS), this one-of-a-kind book shows how organizations can leverage HRIS to make better people decisions and manage talent more effectively.
morgen verzonden
Strategic Social Marketing
For Behaviour and Social Change
2021 || Paperback || Jeff French e.a. || SAGE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
morgen verzonden
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
1900 || Paperback || A J Earley || SAGE
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.