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Economie en bedrijf algemeen (138)
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Cases in Leadership
2020 || Paperback || W. Glenn Rowe e.a. || SAGE
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Methodology for Creating Business Knowledge
2021 || Paperback || Ingeman Arbnor e.a. || SAGE
Announcing the Third Edition of the Bestseller - unrivalled both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business.
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management
2020 || Paperback || Joanne Roberts || SAGE
This affordable and accessible introduction to knowledge management offers a critical look at the history, nature and future of the field, providing essential reading for those questioning contemporary management practices.
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Power, Politics, and Organizational Change
2021 || Paperback || David Buchanan e.a. || SAGE
Focusing on power and politics, this third edition combines a practical and theoretical guide to the politics of organizational change and innovation.
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Leadership
A Critical Text
2019 || Paperback || Simon Western || SAGE
A much loved, highly regarded Leadership text which provides a refreshing counterpoint to traditional textbooks. It is not a typical textbook but rather presents a new framework for understanding leadership.
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Sports Journalism
A Practical Introduction
2013 || Paperback || Phil Andrews || SAGE
A hands-on, practical toolkit for students, this is a complete guide to the practice of sports journalism across all platforms.
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Consumer Psychology
Theories & Applications
2023 || Paperback || Hazel Huang || SAGE
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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Qualitative Research in Business and Management
2020 || Paperback || Michael D Myers || SAGE
Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
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Social Media Marketing / 5th edition
2023 || Paperback || Tracy L. Tuten || SAGE
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
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Digital Marketing
Strategic Planning & Integration
2022 || Paperback || Annmarie Hanlon || SAGE
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.