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Economie en bedrijf algemeen (169)
Organizational Communication
A Critical Introduction
2025 || Paperback || Dennis K. Mumby e.a. || SAGE
Understanding Organizational Culture
2012 || Paperback || Mats Alvesson || SAGE
With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...
morgen verzonden
Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
morgen verzonden
Corporate Integrity and Accountability
2020 || Paperback || George G. Brenkert || SAGE
In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.
morgen verzonden
Understanding Management Research
An Introduction to Epistemology
2021 || Paperback || Phil Johnson e.a. || SAGE
An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.
morgen verzonden
Public Communication Campaigns
2012 || Paperback || Ronald E. Rice || SAGE
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
morgen verzonden
Qualitative Research in Business and Management
2025 || Paperback || Michael D Myers || SAGE
This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.
Marketing Planning & Strategy
A Practical Introduction
2021 || Paperback || John Dawes || SAGE
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
morgen verzonden
Hubristic Leadership
2018 || Paperback || Eugene Sadler-Smith || SAGE
The 2008 financial crash, the war in Iraq and the Trump Administration are just some of the examples Eugene Sadler-Smith uses to bring hubristic leadership and all its pitfalls to life in this groundbreaking new text. Using critical analysis and reflective anecdotes, this book explores the characteristics and impacts of hubristic leadership and how these might be anticipated, mitigated and allayed.
morgen verzonden
Managing Diversity and Inclusion
An International Perspective
2021 || Paperback || Jawad Syed e.a. || SAGE
Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. It offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management.