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Economie en bedrijf algemeen (136)
Social Media Marketing
Theories and Applications
2021 || Paperback || Stephan Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
morgen verzonden
Business Analytics
Combining data, analysis and judgement to inform decisions
2023 || Paperback || Mary Ellen Gordon || SAGE
This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
The Complete Handbook of Coaching
2023 || Paperback || Elaine Cox e.a. || SAGE
This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.
morgen verzonden
Music Business Handbook and Career Guide
2022 || Paperback || David Baskerville e.a. || SAGE
This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Thirteenth Edition offers surpasses any other resource available.
morgen verzonden
Creative Leadership
Skills That Drive Change
2020 || Paperback || Gerard J. Puccio e.a. || SAGE
Demonstrates how creative thinking is an essential element of leadership, especially when bringing about change.
Contemporary Issues in Marketing
Principles and Practice
2021 || Paperback || Ayantunji Gbadamosi || SAGE
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
morgen verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations
2021 || Paperback || Tony Dundon e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
morgen verzonden
Controversies in Contemporary Advertising
2013 || Paperback || Kim B. Sheehan || SAGE
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.