René C.W. Boender (1958) was barely twenty years old when his international career in marketing and advertising took off. The American McCann company offered him the chance of a lifetime! He participated in a number of advertising campaigns for major brands, among which were Goodyear and Coca-Cola, Ola and L'Oréal, and also Nestlé and H&M. At the start of the nineties he established his own agency: BBCW. As of the year 2000he tours the world as a keynote speaker, guest lecturer, and con- s...

The world is changing fast. So fast that it is difficult to follow. Every day, we are confronted with thousands of different stimuli, ever-expanding digitalisation and ever more powerful forces of transformation, both at work and in society as a whole. Our increasingly frantic way of living and working demands more and more energy from us and has negative effects on our bodies, our health and our quality of life. Behind the seemingly attractive facade of this life, a deep personal emptiness i...

Het kleurboek de Animal Heads Mandala's is een verbluffende verzameling ingewikkelde ontwerpen die de schoonheid van het dierenrijk en de meditatieve kwaliteiten van mandala's samenbrengt. Elke pagina van dit kleurboek heeft een prachtig getekende dierenkop, omgeven door een betoverend mandalapatroon.

Terwijl je elke pagina inkleurt, zul je merken dat je in een staat van rust en ontspanning wordt getrokken, omdat de ingewikkelde ontwerpen en patronen je aanmoedigen om je geest te concentreren...

Het Monstrous Mandalas Coloring Book is een spannende en fantasierijke verzameling ingewikkelde ontwerpen met mandala's met een monsterthema. Elke pagina van dit kleurboek heeft een uniek en gedetailleerd mandala-ontwerp, gevuld met griezelige wezens en spookachtige motieven, die een leuke en boeiende manier bieden om je creativiteit te ontdekken en je liefde voor alles wat griezelig en monsterlijk is te omarmen.

Terwijl je elke pagina inkleurt, word je getransporteerd naar een wereld van ang...

'The Good, The Bad, and The Emoji: Mastering the Art of Review Data', delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.

Market sentiments play an essential rol...

This book focuses on the practical relevance of research. It describes in a clear and factual way what research implies. It goes through the five phases in the cycle of designing, performing, analysing and reporting applied research.

The first phase comprises a problem analysis in which the problem definition is formulated. Here, the objective and the central question of the study are determined in consultation with the organisation involved (the client).

The second phase involves studying in...

Smart Cities are the next big thing in the rapidly evolving world of technology, offering vast benefits beyond its realm. This inclusive guide, aimed at a diverse audience, provides insights into Smart Cities - their design, development, and how they can benefit everyone. By embracing technology and innovation, Smart Cities can create a smarter, more sustainable, and more equitable future for all. The book inspires and encourages readers to explore Smart Cities and their endless possibilities...

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budg...

This book is unique in the sense that it takes a fresh look at this topic, is based on experience and includes interviews from over 70+ industry leaders. In short, this book is written by executives, exclusively for executives, and explains where to start.