Ambitious, inspirational brain twists with a mission!

Cool is Hot is much more than just another book. Each brain candy leaves you bubbling with newfound energy. Just like in the bestseller Great to Cool you'll embark on a trip and find yourself making numerous decisions along the way. Page after page, you'll feel the adrenaline flowing as you do what you have to do in the present day and age. Change with a mission. Effortlessly and light-heartedly, but with depth too, René Boender presents ...

René C.W. Boender (1958) was barely twenty years old when his international career in marketing and advertising took off. The American McCann company offered him the chance of a lifetime! He participated in a number of advertising campaigns for major brands, among which were Goodyear and Coca-Cola, Ola and L'Oréal, and also Nestlé and H&M. At the start of the nineties he established his own agency: BBCW. As of the year 2000he tours the world as a keynote speaker, guest lecturer, and con- s...