A must have for product design students!

Are designers still making drawings by hand? Isn’t it more advanced to use a computer in this computer era? Some may think sketching is a disappearing skill, but if you ever enter a design studio, you will find out differently. Studios still make sketches and drawings by hand and in most cases, quite a lot of them. They are an integral part of the decision-making process, used in the early stages of design, in brainstorming sessions, in the phase of ...

The author has studied the meaning of ‘Purpose’ in organizations and what constitutes it. Starting from the most eye-catching actors - the employee, the leader or the organization itself - it covers in depth the different angles. The question is whether this can only be an individual matter valid for the employees, or perhaps that this ‘purpose’ is dominated by the influence of the leader of the organization. And also, how the organization itself is influenced or influences.

That thes...

In a Business Intelligence project usually a – possibly large – number of documents is made available, which describe the desired information and KPI’s from the information consumer’s point of view. These information consumers are always knowledge workers in the company that are fully accomplished in their own domain, such as physicians in a hospital. Together with the specifications of all the reports that the knowledge workers want to see, these reports constitute the basis for the ...

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Broz...

Hugo is a young ram, who lives in a beautiful herd on the heath. He has a nice shepherd and his dog will do anything to protect the sheep. Yet something is missing. Hugo believes things could be better. He does not want to ruminate for hours, be shaved every year and behave sheepishly. He wants to look for new opportunities and a way of working that will benefit the entire herd. When he gets the opportunity to visit the mouflons, he grabs it with both front hooves. There he discovers what it ...

This book explains the basic sketching techniques and decisions more in depth and provides much more step-by-step example drawings, which makes it even more suitable for students and professionals who want to become better sketchers.

Sketching the Basics can be seen as the prequel to Sketching as it is more targeted at the novice designer. The Basics explains the essential techniques and effects more in detail, taking the reader by the hand and guiding him step by step through all the various...

This book focuses on the practical relevance of research. It describes in a clear and factual way what research implies. It goes through the five phases in the cycle of designing, performing, analysing and reporting applied research.

The first phase comprises a problem analysis in which the problem definition is formulated. Here, the objective and the central question of the study are determined in consultation with the organisation involved (the client).

The second phase involves studying in...

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budg...