Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...

A FINANCIAL TIMES BOOK OF THE YEARAN AMAZON BEST BOOK OF THE YEAR SO FAR FOR 2024LONGLISTED FOR THE NATIONAL BOOK AWARD FOR NONFICTION, AND THE FT BUSINESS BOOK OF THE YEAR AWARDThe trillion-dollar battle for the resources to power our future. Oil and gas defined the twentieth century.

Bestselling keynote speaker's timely take on the future with artificial intelligence

From the author of The Almighty Dollar comes this urgent and illuminating exploration of the rapidly changing global green economy, lifting the lid on what it means for us all.

The definitive and hilarious New York Times bestselling exposé of a new age of excess in Silicon Valley

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case.

Salespeople hate to read. That's why The Little Red Book of Selling is sho...

"Think Again is a must-read for anyone who wants to create a culture of learning and exploration, whether at home, at work, or at school... In an increasingly divided world, the lessons in this book are more important than ever."

--Bill and Melinda Gates

The bestselling author of Give and Take and Originals examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. Intelligence is no cure, and it can even be a curse: there's evidence that being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can becom...

This book presents a comprehensive introduction to Integrated Business Planning (IBP), building on practitioner's experience and showcasing the value gains when moving from disconnected planning to IBP. It also proposes a road map for the transformation of planning, including technological initiatives, business priorities and organizational processes, and demonstrates how to motivate different IBP stakeholders to work together, when and how to connect strategic (to be understood as long term ...

Contract management is an essential part of running a successful business. It involves the management of all the agreements, arrangements and documents that are created throughout the life of a contract. It requires understanding the legal, financial and operational aspects of a contract, as well as the ability to negotiate and manage contractual relationships.

This book is designed to provide non-lawyers with an accessible and straightforward guide to understanding and managing contracts. It...