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Resultaten (1459)
maandag verzonden
Managerial Communication
Strategies and Applications
2024 || Paperback || Jennifer R. Veltsos e.a. || SAGE
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Running Lean: Iterate from Plan A to a Plan That Works
Iterate from Plan A to a Plan That Works
2022 || Hardcover || Ash Maurya || O'Reilly
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas an...
The Economics of Developing and Emerging Markets
2022 || Paperback || Charles van Marrewijk e.a. || Cambridge University Press
This textbook presents an innovative new perspective on the economics of development, including insights from a broad range of disciplines. It starts with the current state of affairs, a discussion of data availability, reliability, and analysis, and an historic overview of the deep influence of fundamental factors on human prosperity. Next, it focuses on the role of human interaction in terms of trade, capital, and knowledge flows, as well as the associated implications for institutions, con...
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Stop Complainers and Energy Drainers
How to Negotiate Work Drama to Get More Done
2024 || Paperback || Linda Byars Swindling || John Wiley & Sons Inc
Turn constant complainers into productive contributors Constant complainers take up resources, time, and mental bandwidth in the workplace. When you change a culture of complainers to one of contributors, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama.
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Ten types of innovation / 1st edition
The Discipline of Building Breakthroughs
2020 || Paperback || Larry Keeley e.a. || John Wiley and Sons Ltd
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings the Ten Types of Innovation that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identi...
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Economics of Strategy / 7th edition
2017 || Paperback || David Besanko e.a. || John Wiley and Sons Ltd
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands ...
Design Thinking for Business Growth / 1st edition
How to Design and Scale Business Models and Business Ecosystems
2021 || Paperback || M Lewrick || John Wiley and Sons Ltd
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...
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Special Event Production: The Resources / 2nd edition
The resources
2015 || Paperback || Doug Matthews || Taylor & Francis
This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
This new edition includes:New content on: new audio -visual technolo...
The Copywriter's Handbook (4th Edition)
A Step-By-Step Guide to Writing Copy that Sells
2020 || Paperback || Robert Bly || St Martin's Press
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
Sustainable Management
A Complete Guide for Faculty and Students
2024 || Paperback || Petra Molthan-Hill || Taylor & Francis
Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.