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18,95
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Designing Dynamic Organizations

2001 || Paperback || Jay R. Galbraith e.a. || HarperCollins

Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.

18,99
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Positioning: The Battle for Your Mind

The battle for your mind. How to be seen and heard in the overcrowded marketplace

2001 || Paperback || Al Ries e.a. || McGraw-Hill

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.