Petroleum has always been used by humans: as an adhesive by Neanderthals, as a waterproofing agent in Noah's Ark and as a weapon during the Crusades. Its eventual extraction from the earth in vast quantities transformed light, heat and power. A Pipeline Runs Through It is a fresh, comprehensive in-depth look at the social, economic, political and geopolitical forces involved in our transition to the modern oil age. It tells an extraordinary origin story, from the pre-industrial history of pet...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...

The vision of the IFRS Foundation to establish a truly global language for accounting has now been

realised in 100+ of the world's jurisdictions and continues to generate public support from the G20 and major international organisations such as World Bank, IMF, Basel Committee, IOSCO and IFAC. The widespread adoption of the IFRS Standards has enabled greater fluency in international financial reporting and established a global understanding of accountancy practice in an increasingly internati...

From Carmine Gallo, the bestselling author of Talk Like Ted, comes The Bezos Blueprint, which teaches you the communication and leadership secrets of Jeff Bezos and how to master them.

Award-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs. Isaacson’s answer? Jeff Bezos.

The Amazon founder shares the traits that made Isaacson’s inno...

User level: Beg-Int

A critical study of how Africa's dependence on the western world has impacted its economic growth and how the knowledge economy and 4th industrial revolution may aid in its future socio-economic growth and prosperity.

Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, ...

Nay-Sayers

How to innovate and deal with resistance against new ideas

Ben je al die zwartkijkers die je nieuwe ideeën afwijzen of lachen om je innovatieve plannen zat?

Iedereen die zich bezighoudt met innovatie, onderzoek of het creëren van nieuwe ideeën kan je vertellen dat het overwinnen van weerstand een van de moeilijkste dingen is als je iets nieuws introduceert. Soms lijkt het schier onmogelijk om de zwartkijkers te overtuigen, en als je met argumenten komt wordt het alleen maar erger.

Het Nay-Sayers boek biedt een speelse en effectieve methode om met kritiek en weerstand van de zwartkijkers om te gaan. Je lee...

The all-new edition of the 4-color, global bestseller, Business Model You Many people dream of different careers or life paths, yet most lack a structured, practical way to reinvent themselves. The first edition of Business Model You pioneered a design-thinking approach to career reinvention. It used a single-page tool enabling readers to sketch a "personal business model" to reveal new, more satisfying career and life possibilities.

Published in 20 languages, the book has been used by hundre...