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68,95
Levertijd: 4 werkdagen
+
Bestel

Marketing Research with SPSS

2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

27,95
Levertijd: 7 werkdagen
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Bestel

Marketing 6.0

The Future Is Immersive

2023 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."


--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

58,00
Levertijd: 3 werkdagen
met 5% korting 55,10
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Bestel

Social Marketing Casebook

2022 || Paperback || Jeff French e.a. || SAGE

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

23,95
Levertijd: 3 werkdagen
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Bestel

Myths of Marketing

Banish the Misconceptions and Become a Great Marketer

2024 || Paperback || Grant Leboff || Kogan Page Ltd

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

68,00
Levertijd: 3 werkdagen
met 5% korting 64,60
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Bestel

Marketing Strategy & Management

2023 || Paperback || Diane M. Phillips || SAGE

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

191,00
Levertijd: 3 werkdagen
met 5% korting 181,45
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Bestel

The SAGE Handbook of Service-Dominant Logic

2023 || Hardcover || Vargo || SAGE

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

61,94
Direct beschikbaar
+
Bestel

Digital marketing fundamentals / Druk 2 (e-book)

From strategy to ROI

2021 || E-book via Bookshelf || Marjolein Visser e.a. || Noordhoff || met inkijkexemplaar

- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...

29,35
Levertijd: 3 werkdagen
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Bestel

Marketing: The fundamentals

2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

29,95
Levertijd: 5 werkdagen
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Bestel

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

2005 || Hardcover || Alice M. Tybout e.a. || John Wiley and Sons Ltd

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

65,00
Levertijd: 4 werkdagen
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Bestel

Marketing Strategy / 2nd Edition

Based on First Principles and Data Analytics

2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...