Zoekfilters

Verschijningsvorm
Paperback (3)
Hardcover (2)
Opleiding
Creative Business (2)
Verschijningsjaar
2021 (3)

Resultaten (5)

36,95
Levertijd: 4 werkdagen
+
Bestel

Designing Brand Identity / 5th edition

An Essential Guide for the Whole Branding Team

2017 || Hardcover || Alina Wheeler || John Wiley and Sons Ltd

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

23,95
Levertijd: 5 werkdagen
+
Bestel

Marketing 5.0

Technology for Humanity

2021 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

23,95
Levertijd: 3 werkdagen
+
Bestel

Influence: The Psychology of Persuasion / New and Expanded UK

2021 || Paperback || PhD Robert B Cialdini || HarperCollins

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

69,75
Levertijd: 3 werkdagen
+
Bestel

Global Marketing and Advertising / 6th edition

Understanding Cultural Paradoxes

2021 || Paperback || Marieke de Mooij || SAGE

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

39,99
Levertijd: 3 werkdagen
+
Bestel

WOW Worlds of Wonder

Experience Design for Curious People

2018 || Paperback || Erik Bär e.a. || BIS Publishers || met inkijkexemplaar

This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, hist...