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58,00
Levertijd: 3 werkdagen
met 5% korting 55,10
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Bestel

Social Marketing Casebook

2022 || Paperback || Jeff French e.a. || SAGE

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

34,95
Levertijd: 3 werkdagen
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Bestel

The customer leader

A Leadership Guide to Build Great Business through the Choices Customers Make

2022 || Paperback || Rudy Moenaert e.a. || S2 Uitgevers

The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an action-packed, no-nonsense page-­turner. It helps you to define value, analyze the arena you are competing in, develop a winning value proposition, and build a customer-driven organization.

The Customer Leader is about leadership, customers, and creating great business. It addresses the most important questio...

67,00
Levertijd: 3 werkdagen
met 5% korting 63,65
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Bestel

Political Marketing: Theory and Concepts

Theory and Concepts

2022 || Paperback || Robert P. Ormrod e.a. || SAGE

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

255,00
Levertijd: 3 werkdagen
met 5% korting 242,25
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Bestel

Marketing Communications Management: Analysis, Planning, Implementation

2022 || Hardcover || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

62,95
Levertijd: 5 werkdagen
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Bestel

Marketing Communications / 4th edition

2022 || Paperback || John Egan || SAGE

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

71,93
Direct beschikbaar
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Bestel

Marketing Research (e-book)

Applied Insight, 6th Edition

2022 || E-book via Bookshelf || Dan Nunan e.a. || Pearson

Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. I...

85,95
Levertijd: 3 werkdagen
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Bestel

Marketing Fundamentals / Druk 4

2022 || Hardcover || Bronis Verhage e.a. || Noordhoff || met inkijkexemplaar || ook als eBook

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...

19,99
Levertijd: 3 werkdagen
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Bestel

Don't Fck Up Your Baby

The Ultimate Guide to Raising Your Newborn Brand

2022 || Paperback || Coen Luijten e.a. || BIS Publishers || met inkijkexemplaar

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

22,99
Levertijd: 3 werkdagen
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Bestel

Guestology 2.0

2022 || Paperback || Vincent Vermeulen || Borgerhoff & Lamberigts || met inkijkexemplaar

Vincent Vermeulen, oprichter en directeur van School for Butlers & Hospitality, is binnen zijn familie de vierde generatie die zijn sporen verdiende in de hospitality- sector. Na zijn carrière als butler, die hem een wereldwijd netwerk van onder andere sterrenrestaurants en internationale luxemerken opleverde, richtte hij School for Butlers op in Brugge. Het duurde echter niet lang of bedrijven vroegen zijn hulp bij het verbeteren of zelfs invoeren van de hospitalitymindset. Dat resulteerde ...

68,95
Direct beschikbaar
+
Bestel

Marketing Fundamentals / Druk 4 (e-book)

2022 || E-book via Bookshelf || Bronis Verhage e.a. || Noordhoff || met inkijkexemplaar

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Prof...