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Resultaten (63)

68,95
Levertijd: 4 werkdagen
+
Bestel

Marketing Research with SPSS

2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

58,00
Levertijd: 4 werkdagen
met 5% korting 55,10
+
Bestel

Social Marketing Casebook

2022 || Paperback || Jeff French e.a. || SAGE

Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.

23,95
Levertijd: 4 werkdagen
+
Bestel

Myths of Marketing

Banish the Misconceptions and Become a Great Marketer

2024 || Paperback || Grant Leboff || Kogan Page Ltd

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

68,00
Levertijd: 4 werkdagen
met 5% korting 64,60
+
Bestel

Marketing Strategy & Management

2023 || Paperback || Diane M. Phillips || SAGE

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

29,35
Levertijd: 4 werkdagen
+
Bestel

Marketing: The fundamentals

2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

65,00
Levertijd: 4 werkdagen
+
Bestel

Marketing Strategy / 2nd Edition

Based on First Principles and Data Analytics

2021 || Paperback || Robert W. Palmatier e.a. || Bloomsbury Publishing

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

22,95
Levertijd: 4 werkdagen
+
Bestel

Smart Social Media

How to grow your business with social media marketing

2024 || Paperback || Luan Wise || Bloomsbury Publishing

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.



While 'social media' seems to be a simple concept to understand, the implications of using it strategically to enhance and complement marketing initiatives at work can be more of a challenge. Written by a recognised trainer for both LinkedIn and Meta (the parent company of Facebook, Instagram and Whatsapp), Smart Social Media is grounded i...

22,99
Levertijd: 4 werkdagen
met 5% korting 21,84
+
Bestel

The brand power manifesto

A creative roadmap for female entrepreneurs

2024 || Paperback || Abigail Baldwin e.a. || BIS Publishers BV

Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful business owners—this book unveils a unique roadmap to building confidence and a strong personal brand.

Drawing from their own entrepreneurial journey, the Baldwins intertwine personal anecdotes with a practical branding framework. Emphasizing teamwork, personal growth, and strategic business development...

26,99
Leverbaar vanaf 16 mei 2025
met 5% korting 25,64
+
Bestel

Identity as Strategy

How your corporate identity can fuel your success

2025 || Paperback || Stijn Van Diemen || BIS Publishers BV

53,00
Levertijd: 4 werkdagen
met 5% korting 50,35
+
Bestel

Consumer Behaviour

2023 || Paperback || Zubin Sethna || SAGE

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.