Zoekfilters

Verschijningsvorm
Paperback (19)
Hardcover (10)

Resultaten (29)

27,95
Levertijd: 7 werkdagen
+
Bestel

Marketing 6.0

The Future Is Immersive

2023 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."


--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

68,00
Levertijd: 3 werkdagen
met 5% korting 64,60
+
Bestel

Marketing Strategy & Management

2023 || Paperback || Diane M. Phillips || SAGE

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

191,00
Levertijd: 3 werkdagen
met 5% korting 181,45
+
Bestel

The SAGE Handbook of Service-Dominant Logic

2023 || Hardcover || Vargo || SAGE

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

29,35
Levertijd: 3 werkdagen
+
Bestel

Marketing: The fundamentals

2023 || Paperback || Sara Leroi-Werelds e.a. || Acco || met inkijkexemplaar

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

53,00
Levertijd: 3 werkdagen
met 5% korting 50,35
+
Bestel

Consumer Behaviour

2023 || Paperback || Zubin Sethna || SAGE

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

154,00
Levertijd: 3 werkdagen
met 5% korting 146,30
+
Bestel

Social Marketing

Behavior Change for Good

2023 || Paperback || Nancy R. Lee e.a. || SAGE

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

48,00
Levertijd: 3 werkdagen
met 5% korting 45,60
+
Bestel

Influencers and Creators

Business, Culture and Practice

2023 || Paperback || Robert Kozinets e.a. || SAGE

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.

79,00
Levertijd: 3 werkdagen
met 5% korting 75,05
+
Bestel

Principles and Practice of Marketing / Druk 3

2023 || Paperback || Blythe || SAGE

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

72,00
Levertijd: 3 werkdagen
met 5% korting 68,40
+
Bestel

Pricing Strategies

Harvesting Product Value

2023 || Paperback || Robert M. Schindler || SAGE

Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.

149,00
Levertijd: 3 werkdagen
met 5% korting 141,55
+
Bestel

Digital Luxury

2023 || Hardcover || Batat || SAGE