The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a hig...

To understand modern principles of sustainable management and the conservation of wildlife species requires intimate knowledge about demography, animal behavior, and ecosystem dynamics. With emphasis on practical application and quantitative skill development, this book weaves together these disparate elements in a single coherent textbook for senior undergraduate and graduate students. It reviews analytical techniques, explaining the mathematical and statistical principles behind them, and s...

Anatomy and Physiology of Domestic Animals, Second Edition offers a detailed introduction to the foundations of anatomy and physiology in a wide range of domestic species. Well illustrated throughout, the book provides in-depth information on the guiding principles of this key area of study for animal science students, fostering a thorough understanding of the complex make-up of domestic animals. This Second Edition includes access to supplementary material online, including images and tables...

New edition updated with additional exercises and two new chapters. Design and Analysis of Composite Structures: With Applications to Aerospace Structures, 2nd Edition builds on the first edition and includes two new chapters on composite fittings and the design of a composite panel, as well additional exercises. The book enables graduate students and engineers to generate meaningful and robust designs of complex composite structures.

A compilation of analysis and design methods for structura...

Learn JavaScript and jQuery a nicer way This full-color book adopts a visual approach to teaching JavaScript & jQuery, showing you how to make web pages more interactive and interfaces more intuitive through the use of inspiring code examples, infographics, and photography. The content assumes no previous programming experience, other than knowing how to create a basic web page in HTML & CSS. You'll learn how to achieve techniques seen on many popular websites (such as adding animation, tabbe...

A top-down approach that enables readers to master and apply core principles Using an innovative top-down approach, this text makes it possible for readers to master and apply the principles of contemporary power electronics and electromechanic power conversion, exploring both systems and individual components. First, the text introduces the role and system context of power conversion functions. Then the authors examine the building blocks of power conversion systems, describing how the compo...

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

How is our language affected by our ethnicity, gender, and region? How are our conversations and other interactions structured? How does society view and regulate language? How do we use language to present ourselves to others? In this revised and updated second edition of the popular What Is Sociolinguistics? Gerard Van Herk explores these and other intriguing questions about language, how we use it, and its relationships to society. Van Herk guides the reader on a tour through the major iss...

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...