The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

Politicians invoke grand ideas: social justice, democracy, community, liberty, equality. But what do these ideas really mean? How can politicians across the political spectrum appeal to the same values? This fourth edition of Adam Swift's highly readable introduction to political philosophy answers these important questions, and includes new material on issues such as nationalism, immigration and multiculturalism, as well as updated guides to further reading. This lively and accessible book i...

MRI in Practice continues to be the number one reference book and study guide for the registry review examination for MRI offered by the American Registry for Radiologic Technologists (ARRT). This latest edition offers in-depth chapters covering all core areas, including: basic principles, image weighting and contrast, spin and gradient echo pulse sequences, spatial encoding, k-space, protocol optimization, artefacts, instrumentation, and MRI safety. The leading MRI reference book and study g...

Introduction to Human Nutrition

Third Edition Now in its third edition, the best-selling Introduction to Human Nutrition continues to foster an integrated, broad knowledge of the discipline and presents the fundamental principles of nutrition science in an accessible way. With up-to-date coverage of a range of topics from food composition and dietary reference standards to phytochemicals and contemporary challenges of global food safety, this comprehensive text encourages students to think cr...

A new edition of the #1 text in the human computer Interaction field!

Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the fifth edition: a chapter on data at scale, which covers developments in the emerging fields of 'human data interaction' and data analytics. Th...

Thoroughly revised and updated, the second edition, Environmental Psychology: An Introduction offers an overview of the interplay between humans and their environments. The text examines the influence of the environment on human experiences, behaviour and well-being and explores the factors influencing environmental behaviour, and ways to encourage pro-environmental behaviour. The revised edition is a state-of-the art review of relevant theories and research on each of these topics.

With cont...