Introduction to Pragmatics guides students through traditional and new approaches in the field, focusing particularly on phenomena at the elusive semantics/pragmatics boundary to explore the role of context in linguistic communication. Offers students an accessible introduction and an up-to-date survey of the field, encompassing both established and new approaches to pragmatics. Addresses the traditional range of topics - such as implicature, reference, presupposition, and speech acts - as we...

Introductory Statistics, 10th edition, is written for a one- or two-semester first course in applied statistics and is intended for students who do not have a strong background in mathematics. The only prerequisite is knowledge of elementary algebra. Known for its realistic examples and exercises, clarity and brevity of presentation, and soundness of pedagogical approach, the book encourages statistical interpretation and literacy regardless of student background.

The book employs a clear and...

Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and a...

The #1 best-selling guide to business valuation, newly updated and revised Valuation, University Edition, Eighth Edition: Measuring and Managing the Value of Companies is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for more than 30 years. Now in it’s eighth edition, this volume continues to help professors and students around the world gain a deep understanding of valuation and help their companies create, manage, and maximize ec...

The latest edition of the bestselling project management textbook In the newly revised fourteenth edition of Project Management: A Systems Approach to Planning, Scheduling and Controlling, renowned project management leader Harold Kerzner delivers another insightful and hands-on discussion of project management. The book is packed with new material related to artificial intelligence (AI), new methodologies - including agile and hybrid - data driven project management, managing diversity, and...

Following a successful debut edition, this new Second Edition of Managerial Accounting for the Hospitality Industry builds on its strengths of clear organization and the ease with which students work through it. This new edition includes more basic math support for students and a more developed inclusion of ethical considerations and global changes both in accounting systems and in the hospitality industry.

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

The Norton Introduction to Literature offers the trusted writing and reading guidance students need, along with an exciting mix of the stories, poems, and plays instructors want. The Shorter Fourteenth Edition is the most inclusive ever, with more contemporary and timely works sure to engage today’s students. New media-rich pedagogical tools further foster close reading and careful writing, making this book the best choice for helping all students understand, analyze, and write about litera...

A highly accessible resource covering the basics of the design and operation of electrical power systems with minimal technical background required Electrical Power System Essentials delivers a thorough introduction to the electrical power system and its functioning, and the changes that come with the worldwide energy transition process. This revised and updated Third Edition includes new material on HVDC developments, electricity markets, capacity calculation (NTC and flow-based), power syst...

Big Java: Late Objects, 2nd Edition focuses on the essentials of effective learning and is suitable for a two-semester introduction to programming sequence. This text requires no prior programming experience and only a modest amount of high school algebra. It provides an approachable introduction to fundamental programming techniques and design skills, helping students master basic concepts and become competent coders. It takes a traditional route, first stressing control structures, proced...