'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. What happens when we take our thinking upstream and try to prevent problems before they happen?Most of us are pretty good at dealing with problems – we’re used to being resourceful and improvising solutions. But we also tend to focus on reacting ...

Het boek Een Bedrijf Overnemen is geschreven voor aspirant koper die zich oriënteert op bedrijfsoverdracht. Het behandelt de belangrijkste aspecten bij een bedrijfsovername: hoe vind ik een geschikte onderneming, hoe kom ik tot een juiste prijsstelling en met welke fiscale en juridische aspecten krijg ik te maken. Een nuttig boek voor een zorgvuldige voorbereiding.

The definitive book on the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland. Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates - and how it can be made to work for anyone, anywhere.

Take the FBI attempt t...

See - Understand - Discuss - PracticeOperations Management makes it easy to:* identify the relevance of operations in the real-world; * understand the theory underlying the subject; * discuss and think critically about operations; * consolidate learning through practice. Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, m...

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Broz...

Wat ik in een leven lang adviseren en lesgeven met enthousiasme heb overgebracht aan anderen.

En wat ik van hen, van betrokken en lieve collega’s en van briljante wetenschappers heb geleerd. En van mijn studenten bij de RuG en bij postdoctorale opleidingen in ons land en bij de zuiderburen. En wat ik met dit boek en workshops wil doorgeven aan volgende generaties. Die in een digitale wereld leven, maar soms ontdekken dat wetten uit het analoge tijdperk nog zo slecht niet zijn.

Ik hoop dat ...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Sales is de afgelopen twintig jaar ingrijpend veranderd: het internet en de smartphone brengen nieuwe manieren van werken en nieuwe sociale omgangsvormen met zich mee. De eeuwenoude basisprincipes van sales blijven van toepassing, maar toch krijg je de indruk dat je vandaag een ander spel speelt.

Sales hacks voor morgen stoomt je klaar voor het veranderde salesspel en doet dat aan de hand van 107 microlessen. Hapklaar gepresenteerde inzichten en slimme trucs waarmee je 1) sneller potentiële ...

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for ...