Economie en bedrijf algemeen - Studie Bijdehand

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Marketing Communications Management

Analysis, Planning, Implementation

2014 || Paperback || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

51,45

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The Strategy and Tactics of Pricing / 7th edition

A Guide to Growing More Profitably

2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

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The Bezos Blueprint

communication Secrets that Power Amazon's Success

2022 || Paperback || Carmine Gallo || Macmillan

From Carmine Gallo, the bestselling author of Talk Like Ted, comes The Bezos Blueprint, which teaches you the communication and leadership secrets of Jeff Bezos and how to master them.

Award-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs. Isaacson’s answer? Jeff Bezos.

The Amazon founder shares the traits that made Isaacson’s inno...

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Corporate Integrity and Accountability

2020 || Paperback || George G. Brenkert || SAGE

In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.

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Understanding Management Research

An Introduction to Epistemology

2021 || Paperback || Phil Johnson e.a. || SAGE

An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.

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Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition

2021 || Paperback || Michael Fullan || Wiley

In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.

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The Goal

A Business Graphic Novel

2017 || Paperback || Eliyahu Goldratt e.a. || Taylor & Francis

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done.

As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of th...

64,85

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Business Research Projects

A solution-oriented approach

2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

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The Basic Laws of Human Stupidity

The International Bestseller

2024 || Hardcover || Carlo M. Cipolla || Ebury Publishing

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world. Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness.

43,99

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The Art of Agile Product Ownership

A Guide for Product Managers, Business Analysts, and Entrepreneurs

2022 || Paperback || Allan Kelly || Springer Nature B.V.

User level: Beg-Int

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Economie en bedrijf algemeen (1394)

Marketing Communications Management

The Strategy and Tactics of Pricing / 7th edition

The Bezos Blueprint

Corporate Integrity and Accountability

Understanding Management Research

Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition

The Goal

Business Research Projects

The Basic Laws of Human Stupidity

The Art of Agile Product Ownership

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