Economie en bedrijf algemeen - Studie Bijdehand

54,49

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Contemporary Logistics, Global Edition (e-book)

2017 || E-book via Bookshelf || Jr. Paul Murphy e.a. || Pearson

For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.

In it, readers see theory come to life through t...

84,95

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Essentials of Entrepreneurship and Small Business Management / 9th Global Edition

2018 || Paperback || Norman Scarborough e.a. || Pearson || ook als eBook

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.

61,03

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)

Building, Measuring, and Managing Brand Equity

2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

81,95

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Foundations of Finance / 10th Global Edition

The Logic and Practice of Financial Management

2021 || Paperback || Arthur Keown e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.

The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...

50,13

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Marketing Communications (e-book)

A European Perspective

2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson

56,95

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Fundamentals of Strategy / 5th edition

2020 || Paperback || Richard Whittington e.a. || Pearson || ook als eBook

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is compl...

61,03

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Principles of Managerial Finance, Global Edition (e-book)

2022 || E-book via Bookshelf || Chad J. Zutter e.a. || Pearson

For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingl...

74,95

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Marketing Management / 16th edition

2021 || Paperback || Philip Kotler e.a. || Pearson

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...

15,99

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The Rules of Everything:

A complete code for success and happiness in everything that matters

2022 || Paperback || Richard Templar || Pearson

Whether it's at work or in their relationships, as parents or managing their money, the Rules have described how happy and successful people behave for over 25 years. The Rules of Everything contains the top 100 rules from the bestselling Rules books, as voted for by readers, so you can follow the common-sense advice on how to be happier and more successful.

58,85

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Marketing: An Introduction / 15th Global Edition (e-book)

2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

Zoekfilters

Economie en bedrijf algemeen (1394)

Contemporary Logistics, Global Edition (e-book)

Essentials of Entrepreneurship and Small Business Management / 9th Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)

Foundations of Finance / 10th Global Edition

Marketing Communications (e-book)

Fundamentals of Strategy / 5th edition

Principles of Managerial Finance, Global Edition (e-book)

Marketing Management / 16th edition

The Rules of Everything:

Marketing: An Introduction / 15th Global Edition (e-book)

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