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Economie en bedrijf algemeen (1401)
Creating Business Plans
2014 || Paperback || Harvard Business Review || Harvard Business Review Press
A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...
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HBR Guide to Coaching Employees (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business School Publishing
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
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HBR's 10 Must Reads on Mental Toughness (with bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman) (HBR's 10 Must Rea
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
With bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman.
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Unleashed
The Unapologetic Leader's Guide to Empowering Everyone Around You
2024 || Hardcover || Frances Frei e.a. || Harvard Business Review Press
Bestselling authors Frances Frei and Anne Morriss champion a bold redefinition of leadership and offer a real-world guide for unleashing greatness in other people and, ultimately, yourself.
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In Defence of Open Society
The Legendary Philanthropist Tackles the Dangers We Must Face for the Survival of Civilisation
2024 || Paperback || George Soros || John Murray Press
George Soros---universally known for his philanthropy, progressive politics and investment success, and now under sustained attack from the far right, nationalists, and anti-Semites around the world---gives us an impassioned and much-needed defense of his core belief in open society.
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The Bezos Letters
14 Principles to Grow Your Business Like Amazon
2024 || Paperback || Steve Anderson || John Murray Press
The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
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Joy at Work
Organizing Your Professional Life
2024 || Paperback || Marie Kondo e.a. || Pan Macmillan
How to apply the revolutionary KonMari Method to your work life – for better work/life balance, creativity, productivity and focus.