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Economie en bedrijf algemeen (1394)

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Creative Confidence : Unleashing the Creative Potential within Us All

Unleashing the Creative Potential within Us All

2015 || Paperback || David Kelley e.a. || HarperCollins

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their wo...

17,95
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The Everyday Hero Manifesto

Activate Your Positivity, Maximize Your Productivity, Serve the World

2021 || Paperback || Robin Sharma || HarperCollins

Aim for Iconic, Rise to Legendary, Make History

For over twenty-five years, leadership legend and personal mastery trailblazer Robin Sharma has mentored billionaires, business titans, professional sports superstars and entertainment royalty via a revolutionary methodology that has caused them to accomplish rare-air results. Now, in this groundbreaking book, he makes this transformational system available to anyone ready for undefeatable positivity, monumental productivity, deep spiritual free...

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Getting Things Done

The Art of Stress-Free Productivity

2024 || Paperback || David Allen || Van Ditmar Boeken B.V.

The book Lifehack calls "The Bible of business and personal productivity."



"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"-Fast Company



Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. "GTD" is now shorthand for an entire way of approaching professional and pers...

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A World Without Work

Technology, Automation and How We Should Respond

2024 || Paperback || Daniel Susskind || Penguin

SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020

The Sunday Times Best Business Books of the Year 2020

The Times of London Best Business Books of the Year 2020

The Financial Times Best Books of the Year 2020

Fortune Magazine Best Business Book of the Year 2020

FiveBooks.com Best Non-Fiction of 2020

Inc.com Best New Business Books of 2020

'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown

'Compellin...

10,49
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Start with Why

How Great Leaders Inspire Everyone to Take Action

2024 || Ongedefinieerd || Simon Sinek || Penguin

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?In business, it doesn't matter what you do, it matters WHY you do it.Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to...

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Sensemaking

What Makes Human Intelligence Essential in the Age of the Algorithm

2024 || Paperback || Christian Madsbjerg || Van Ditmar Boeken B.V.

Based on his work at companies like Ford, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, an impassioned defense of an arts and humanities-based education, and a blueprint for how companies and leaders can use human intelligence to solve problems.

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The Psychology of Advertising

2020 || Paperback || Bob M. Fennis e.a. || Taylor & Francis

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

10,75
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met 5% korting 10,21
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Freakonomics / druk 1

A Rogue Economist Explores the Hidden Side of Everything

2024 || Paperback || Steven D. Levitt e.a. || Van Ditmar Boeken B.V.

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life?from cheating and crime to sports and child-rea...

38,60
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Arts Management / 2nd edition

2009 || Paperback || Derrick Chong || Taylor & Francis

The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field. With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management...

66,95
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Marketing Communications

A Brand Narrative Approach

2021 || Paperback || Micael Dahlen e.a. || Wiley

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.