Written in a highly accessible style and in four parts, this book provides rapid and authoritative access to current ideas and practice in intercultural communication. It draws on concepts and findings from a range of different disciplines and uses authentic examples of intercultural interaction to illustrate points.

Der Band enthält klassische Texte zu den Kernbereichen und wichtigen Theorien der Sprachwissenschaft, Originaltexte u. a. von Frege, Paul, de Saussure, Bühler, Bloomfield, Wittgenstein, Austin, Grice, Chomsky, Goldberg, Tomasello. Den Texten gehen einführende Darstellungen voraus, die die Voraussetzungen für selbstständigen Zugang und kritisch-vergleichende Lektüre schaffen. Das Buch gliedert sich in die Gegenstandsbereiche: Sprachtheorien; Sprache und Handlung; Diskurs und Konversation...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

Are you curious to know what all languages have in common and how they differ? Do you want to find out how language can be used to trace different peoples and their past? Now in its fourth edition, this fascinating book guides beginners through the rich diversity of the world's languages. It presupposes no background in linguistics, and introduces key concepts with the help of problem sets, end-of-chapter exercises and an extensive bibliography. It is illustrated with detailed maps and charts...

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.

Der Band stellt die Grundfragen, Grundkonzepte und Grundpositionen der Spracherwerbsforschung und -didaktik verständlich, übersichtlich und anschaulich dar. Linguistische, kognitionslinguistische, psycholinguistische, lernpsychologische, inter- und transkulturelle, medien- und handlungsdidaktische Aspekte bilden den Leitfaden für die kohärente Darstellung der komplexen Thematik. Der Band nimmt stets unmittelbar auf die Lern- und Lehrpraxis Bezug. Zahlreiche Beispiele und eine Fülle von I...