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Studieboeken (90)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
They Ask, You Answer / 2nd edtion
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
2019 || Hardcover || Marcus Sheridan || John Wiley and Sons Ltd
The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...
Extended Reality in Practice
100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society
2021 || Hardcover || Bernard Marr || John Wiley and Sons Ltd
WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.
In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...
Transitioning to Virtual and Hybrid Events / 1st edition
How to Create, Adapt, and Market an Engaging Online Experience
2020 || Hardcover || Ben Chodor || John Wiley and Sons Ltd
We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...
The 15-Minute City: A Solution for Saving Our Time & Our Planet
A Solution to Saving Our Time and Our Planet
2024 || Hardcover || Carlos (University of Paris 1 Pantheon-Sorbonne in Paris Moreno || John Wiley and Sons Ltd
A fresh and innovative perspective on urban issues and creating sustainable cities
In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.
This book tells the story of an idea that spread from city t...
Tools for Project Management, Workshops and Consulting
A Must-Have Compendium of Essential Tools and Techniques
2020 || Hardcover || Nicolai Andler || John Wiley and Sons Ltd
"This book is of the kind you always wanted but didn't think would or could ever exist: the universal field theory of problem solving." Tom Sommerlatte Typically today's tasks in management and consulting include project management, running workshops and strategic work - all complex activities, which require a multitude of skills and competencies. This standard work, which is also well accepted amongst consultants, gives you a reference or cookbook-style access to the most important tools, in...
Design and Analysis of Composite Structures / 2nd edition
2013 || Hardcover || Christos Kassapoglou || John Wiley and Sons Ltd
New edition updated with additional exercises and two new chapters. Design and Analysis of Composite Structures: With Applications to Aerospace Structures, 2nd Edition builds on the first edition and includes two new chapters on composite fittings and the design of a composite panel, as well additional exercises. The book enables graduate students and engineers to generate meaningful and robust designs of complex composite structures.
A compilation of analysis and design methods for structura...
Managing the Unexpected - Sustained Performance in a Complex World 3e
Sustained Performance in a Complex World
2023 || Hardcover || KE Weick || John Wiley and Sons Ltd
Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.
Designing Brand Identity / 5th edition
An Essential Guide for the Whole Branding Team
2017 || Hardcover || Alina Wheeler || John Wiley and Sons Ltd
Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.
Over 100 b...
Security Engineering / 3rd Edition
A Guide to Building Dependable Distributed Systems
2021 || Hardcover || Ross Anderson || John Wiley and Sons Ltd
Now that there's software in everything, how can you make anything secure? Understand how to engineer dependable systems with this newly updated classic In Security Engineering: A Guide to Building Dependable Distributed Systems, Third Edition Cambridge University professor Ross Anderson updates his classic textbook and teaches readers how to design, implement, and test systems to withstand both error and attack. This book became a best-seller in 2001 and helped establish the discipline of se...
Startup CEO
A Field Guide to Scaling Up Your Business (Techstars)
2020 || Hardcover || Matt Blumberg || John Wiley and Sons Ltd
Being a startup CEO is a job like no other: it's difficult, risky, stressful and, in venture capitalist and long-time Return Path Board Member Fred Wilson's view, "lonely, heavy duty, and a thankless task." As a startup CEO, seeing things for the first time, you're likely to make mistakes, to fail, to get things wrong, and to feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO: A Field Guide to Scaling Up Your Business, Second Edition he...