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Studieboeken (90)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Designing Brand Identity / 6th edition
A Comprehensive Guide to the World of Brands and Branding
2024 || Hardcover || Alina Wheeler e.a. || John Wiley and Sons Ltd
Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...
Introduction to Soft Matter
Synthetic and Biological Self Assembling Materials
2007 || Hardcover || Ian W. Hamley || John Wiley and Sons Ltd
This book provides an introduction to this exciting and relatively new subject with chapters covering natural and synthetic polymers, colloids, surfactants and liquid crystals highlighting the many and varied applications of these materials. Written by an expert in the field, this book will be an essential reference for people working in both industry and academia and will aid in understanding of this increasingly popular topic. Contains a new chapter on biological soft matter Newly edited an...
Introduction to Thermal Systems Engineering / 1st edition
Thermodynamics, Fluid Mechanics, and Heat Transfer
2003 || Hardcover || Michael J. Moran e.a. || John Wiley and Sons Ltd
From the leading authors in the field, Michael Moran, Howard Shapiro, Bruce Munson, and David DeWitt, comes an integrated introductory presentation of thermodynamics, fluid mechanics, and heat transfer. The unifying theme is the application of these priciples in thermal systems engineering. Responding to pressures to reduce credit hours in the curriculum and to ABET-inspired objectives for more integrated treatment of engineering topics, this text surveys the field of thermal sciences with an...
Bioinformatics and Functional Genomics / 3rd edition
2015 || Hardcover || Jonathan Pevsner || John Wiley and Sons Ltd
The bestselling introduction to bioinformatics and genomics - now in its third edition Widely received in its previous editions, Bioinformatics and Functional Genomics offers the most broad-based introduction to this explosive new discipline. Now in a thoroughly updated and expanded third edition, it continues to be the go-to source for students and professionals involved in biomedical research. This book provides up-to-the-minute coverage of the fields of bioinformatics and genomics.
Feature...
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
2016 || Hardcover || Kerry Smith e.a. || John Wiley and Sons Ltd
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
Analysis and Design of Machine Elements
2019 || Hardcover || Wei Jiang || John Wiley and Sons Ltd
Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...
Marketing 4.0
Moving from Traditional to Digital
2020 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd
Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.
You need ...
Textbook of Biochemistry with Clinical Correlations / 8th Edition
2024 || Hardcover || Snider || John Wiley and Sons Ltd
Artificial Intelligence in Practice / 1st edition
How 50 Successful Companies Used AI and Machine Learning to Solve Problems
2019 || Hardcover || Bernard Marr e.a. || John Wiley and Sons Ltd
Cyber-solutions to real-world business problems
Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...
Valuation
Measuring and Managing the Value of Companies
2020 || Hardcover || McKinsey e.a. || John Wiley and Sons Ltd
McKinsey & Company's #1 best-selling guide to corporate valuation--the fully updated seventh edition. Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated ...