Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams. Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down ...

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Le...

Marine renewable energy is a significant resource for generating electricity, and if some conversion technologies have already reached a certain level of maturity, others are emerging. The originality of this multidisciplinary book is to offer a broad spectrum of knowledge from academic and industry experts of various origins. It deals with general aspects such as the specificities and constraints of the marine environment, the concepts of hydrodynamics and ocean engineering, as well as the i...

Covering the various aspects of this fast-evolving field, this comprehensive book includes the fundamentals and a comparison of current applications, while focusing on the latest, novel achievements and future directions. The introductory chapters explore the thermodynamic and electrochemical processes to better understand how electrolysis cells work, and how these can be combined to build large electrolysis modules. The book then goes on to discuss the electrolysis process and the characteri...

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren t born with something special they simply make great products. This book will show you how to create a successful startup through developing an innovative product.

It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and ...

The foundation of organizational psychology, updated to reflect the changing workplace Organizational Psychology: A Scientist-Practitioner Approach, Third Edition provides students with a thorough overview of both the science and practice of organizational psychology. Reflecting changes in the global workplace, the third edition expands coverage of the effects of technology on processes and personnel, the generalizability of theories across cultures, including organizational climate, and empl...

In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centr...

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithm...

First published in 2003, Dental Caries: The Disease and Its Clinical Management has become the leading resource on cariology. In this highly anticipated new edition, the editors maintain the same focus on high-level coverage of the disease etiology and process, clinical management best-practice, and wider public health issues connected with dental caries management, including an enhanced focus on the 'caries control concept'. The aim is to link theory with clinical performance, making prevent...