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Studieboeken (99)
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
2016 || Hardcover || Kerry Smith e.a. || Wiley
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
Essential Mathematics for Economic Analysis / 6th edtion
2021 || Paperback || Knut Sydsaeter e.a. || Pearson || ook als eBook
Acquire the key mathematical skills you need to master and succeed in Economics. Essential Mathematics for Economic Analysis, 6th edition by Sydsaeter, Hammond, Strom, and Carvajal is a global best-selling text providing an extensive introduction to all the mathematical resources you need to study economics at an intermediate level. This book has been applauded for covering a broad range of mathematical knowledge, techniques, and tools, progressing from elementary calculus to more advanced to...
The Experience Economy
With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.
Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...
Management and Cost Accounting / 11th edition
2020 || Paperback || Mike Tayles e.a. || Cengage Learning
For forty years, Colin Drury's Management and Cost Accounting has successfully helped learners master the key concepts and processes of management and cost accounting. Now in its eleventh edition, the book retains its trademark clear and accessible style, covering everything students need to know for their accounting career and exams. Every chapter has been updated to include an "Employability Skills" question, new review problems from accounting examination bodies and recent examples of well...
em Übungsgrammatik
Hueber Verlag
Niveau B1 bis C1
Die em Übungsgrammatik ist die ideale Ergänzung für Lernende, die mit dem Lehrwerk em neu arbeiten, aber auch lehrwerksunabhängig einsetzbar.
Voraussetzungen: Grundstufenkenntnisse (obere Grundstufe).
Zielgruppe: Lernende der Niveaustufen B1 bis C1.
Lernziel: Vertiefung und Wiederholung der Grund- und Mittelstufengrammatik.
Konzeption: Die em Übungsgrammatik vermittelt einen Überblick über die frequenten Phänomene der deutschen Grammatik. Durch den integrierten Lösun...
Music Law in the Digital Age / 3rd Edition
Copyright Essentials for Today's Music Business: Copyright Essentials for Today's Music Business
2022 || Paperback || Allen Bargfrede || Berklee Press Publications
Learn copyright essentials in order to succeed in today’s music industry.
With the free-form exchange of music files and musical ideas online, understanding copyright laws has become essential to career success in the new music marketplace. This cutting-edge, plain-language guide shows you how copyright law drives the contemporary music industry.
By looking at the law and its recent history, you will understand the new issues introduced by the digital age, as well as continuing issues of tr...
Artist Management for the Music Business
Manage Your Career in Music: Manage the Music Careers of Others
2022 || Paperback || Paul Allen || Taylor & Francis
Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.
The book is full of valuable practical insights. It includes interviews and case studies with examples ...
Introduction to Sport Marketing / 2nd edition
Second Edition
2015 || Paperback || Aaron C.T. Smith e.a. || Taylor & Francis
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to...
Begegnungen B1 Kurs-/Arbeitsbuch + 2 Audio-CDs
Anne Buscha || Schubert-Verlag
Es ist übersichtlich strukturiert und ermöglicht den lernenden einen selbstständigen und einfachen umgang mit dem lernstoff.