This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.

The second edition of Employment Relations reflects on current research and future directions in the field, with a unique focus on fairness and trust. It is packed with student learning features and mapped to CIPD learning outcomes at undergraduate and postgraduate level.

Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and often humorous way.

A fresh and critical perspective on coaching and mentoring challenges commonly held assumptions about the field.

Organizational Behavior: A Skill-Building Approach examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior provides students with a fun, hands-on introduction to the fascinating world of OB.

The perfect accompaniment to existing textbooks for courses on human resource management.

The antidote to heavy-going, complex and lengthy textbooks on studying strategy.

Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...