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84,00
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Marketing Communications Management

Analysis, Planning, Implementation

2014 || Paperback || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

58,00
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met 5% korting 55,10
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Essentials of Business Research

A Guide to Doing Your Research Project

2014 || Paperback || Jonathan Wilson || SAGE

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

70,00
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met 5% korting 66,50
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Human Resource Development

2014 || Paperback || David McGuire || SAGE

McGuire's student-friendly introduction to the field of HRD provides a good balance of theory and practice.