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Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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Essentials of Business Research
A Guide to Doing Your Research Project
2014 || Paperback || Jonathan Wilson || SAGE
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.
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Human Resource Development
2014 || Paperback || David McGuire || SAGE
McGuire's student-friendly introduction to the field of HRD provides a good balance of theory and practice.