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Understanding Journalism
2020 || Paperback || Lynette Sheridan Burns e.a. || SAGE
With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
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The Complete Handbook of Coaching
2023 || Paperback || Elaine Cox e.a. || SAGE
This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.
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Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
Social Media Marketing
Theories and Applications
2021 || Paperback || Stephan Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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Business Analytics
Combining data, analysis and judgement to inform decisions
2023 || Paperback || Mary Ellen Gordon || SAGE
This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.
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Global Entrepreneurship & Innovation
2023 || Paperback || Sarika Pruthi e.a. || SAGE
A new textbook on entrepreneurship and innovation which has a global focus.
Nonprofit Management - International Student Edition
Principles and Practice
2021 || Paperback || Michael J. Worth || SAGE
This best-seller provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations, helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the latest data.
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Music Business Handbook and Career Guide
2022 || Paperback || David Baskerville e.a. || SAGE
This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Thirteenth Edition offers surpasses any other resource available.
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Creative Leadership
Skills That Drive Change
2020 || Paperback || Gerard J. Puccio e.a. || SAGE
Demonstrates how creative thinking is an essential element of leadership, especially when bringing about change.