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Digital Luxury
Transforming Brands and Consumer Experiences
2019 || Paperback || Wided Batat || SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
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Managing Change in Organizations
How, What and Why?
2020 || Paperback || Stefan Sveningsson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
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International Entrepreneurship
Starting, Developing, and Managing a Global Venture
2015 || Paperback || Robert D. Hisrich || SAGE
Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.
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Leading Organizations
Perspectives for a New Era
2015 || Paperback || Gill R. Hickman || SAGE
The comprehensiveness of this text, coupled with the opportunity to learn from the most prominent theorists and leadership scholars today, makes this an indispensable text for courses in leadership.
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Program Evaluation and Performance Measurement
An Introduction to Practice
2021 || Paperback || James C. McDavid e.a. || SAGE
Program Evaluation and Performance Measurement offers a conceptual and practical introduction to program evaluation and performance measurement for public and non-profit organizations.
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Brands and Branding
2016 || Paperback || Stephen Brown || SAGE
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
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Organizational Stress
A Review and Critique of Theory, Research, and Applications
2023 || Paperback || Christina G. L. Nerstad e.a. || SAGE
This book represents a comprehensive review of relevant research into sources and consequences of work stress, enabling leaders, researchers and practitioners to implement interventions that address these outcomes and to engage in preventative initiatives in the workplace in order to bring benefits to individuals and organizations.
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Applied Marketing Analytics Using R
2023 || Paperback || Gokhan Yildirim e.a. || SAGE
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
Business Analytics
Applied Modelling and Prediction
2023 || Paperback || James Abdey || SAGE
Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.
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The Sage Handbook of Qualitative Research in Organizational Communication
2024 || Hardcover || Boris H. J. M. Brummans e.a. || SAGE
The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.