SHORTLISTED FOR THE FT & McKINSEY BUSINESS BOOK OF THE YEAR AWARDS 2020

The Sunday Times Best Business Books of the Year 2020

The Times of London Best Business Books of the Year 2020

The Financial Times Best Books of the Year 2020

Fortune Magazine Best Business Book of the Year 2020

FiveBooks.com Best Non-Fiction of 2020

Inc.com Best New Business Books of 2020

'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown

'Compellin...

The book Lifehack calls "The Bible of business and personal productivity."

"A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'"-Fast Company

Since it was first published almost fifteen years ago, David Allen's Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. "GTD" is now shorthand for an entire way of approaching professional and pers...

The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field. With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management...

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

This book finds the right balance between mathematics and economic examples, providing a text that is demanding in level and broad ranging in content, whilst remaining accessible and interesting to its target audience.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

Based on his work at companies like Ford, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, an impassioned defense of an arts and humanities-based education, and a blueprint for how companies and leaders can use human intelligence to solve problems.

Shows how any organization can make the same transition to act like a team of teams - where small groups combine the freedom to experiment with a relentless drive to share their experience. This title frames the existential challenge facing today's organizations, and presents a compelling, effective solution.

A selection of 'greatest hits' essays from the bestselling non-fiction writer. From criminology to ketchup, job interviews to dog training, Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. 'Gladwell is the best kind of writer - the kind who makes you feel like you're a genius rather than that he's a genius' Times