Netter's Surgical Anatomy and Approaches, 2nd Edition, provides a clear overview of the exposures, incision sites, surgically relevant landmarks, structures, fascial planes, and common anatomical variants relevant to general surgical operative procedures. Whether used in class, in the lab while learning anatomy, or in the operating room as a trusted reference, this highly visual resource presents unmatched surgical anatomy illustrations by world-renowned surgeon-artist, Frank H. Netter, MD, a...

Learn the principles and skills you'll need as a respiratory therapist! Egan's Fundamentals of Respiratory Care, 12th Edition provides a solid foundation in respiratory care and covers the latest advances in this ever-changing field. Known as "the bible for respiratory care," this text makes it easy to understand the role of the respiratory therapist, the scientific basis for treatment, and clinical applications. Comprehensive chapters correlate to the 2020 NBRC Exam matrices, preparing you f...

From Herodotus to H-Net: The Story of Historiography, Second Edition, offers a concise but comprehensive and up-to-date account of the many ways history has been studied and recounted, from the ancient world to the new universe of the Internet. Clearly written and organized, it shows how the same issues that historians debate today were already recognized in past centuries, and how the efforts of historians in the past remain relevant today.

Balanced and fair-minded, the book covers the devel...

The Directions series has been written with students in mind. The ideal guide as they approach the subject for the first time, this book will help them: - Gain a complete understanding of the topic: just the right amount of detail conveyed clearly- Understand the law in context: with scene-setting introductions and highlighted case extracts, the practical importance of the law becomes clear - Identify when and how to evaluate the law critically: they'll be introduced to the key areas of debat...

Cultural Anthropology: Global Forces, Local Lives is an exceptionally clear and readable introduction that helps students understand the application of anthropological concepts to the contemporary world and everyday life. It provides thorough treatment of key subjects such as colonialism and post-colonialism, ethnicity, the environment, cultural change, economic development, and globalization. This fourth edition has a fresh thematic focus on the future, with material relating to planning, de...

The third edition of Academic Writing for International Students of Business and Economics is written to help international students succeed in writing essays, reports and other papers for their English-language academic courses. Thoroughly revised and updated to reflect issues such as diversity and sustainability, this book is designed to let students and teachers easily find the help they need, both in the classroom and for self-study. The book is divided into five parts, comprising a total...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business...

The most contemporary and relevant introduction to the field, Cultural Psychology Fourth Edition, is unmatched in both its presentation of current, global experimental research and its focus on helping students to think like cultural psychologists.

The spectacular culinary creations of modern cuisine are the stuff of countless articles and Instagram feeds. But to a scientist they are also perfect pedagogical explorations into the basic scientific principles of cooking. In Science and Cooking, Harvard professors Michael Brenner, Pia Sörensen and David Weitz bring the classroom to your kitchen to teach the physics and chemistry underlying every recipe.

Science and Cooking answers questions such as why we knead bread, what determines the ...