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Resultaten (1181)
Market Leader 3e Extra Advanced Student's Book & eBook with Online Practice / 3rd edition
Digital Resources & DVD Pack
2020 || Paperback || Pearson
Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.
Modern Principles of Microeconomics
2020 || Paperback || Tyler Cowen e.a. || Macmillan
Modern Principles means modern content and modern delivery.
Tyler Cowen and Alex Tabarrok communicate economic principles in a clear, captivating way. This has had demonstrable effect through their successful blog, The Marginal Revolution. They bring this expertise to their Modern Principles titles where they emphasise the power of incentives, in particular highlighting to students how economics helps us to understand what we do. This focus on incentives shows students how the decisions we ma...
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Foundation Maths / 7th edition
2020 || Paperback || Anthony Croft e.a. || Pearson || ook als eBook
Deepen and broaden subject knowledge to set yourself up for future success Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation Math...
Fairhurst, Morano-Foadi and Neller's Law of the European Union / 13th edition
2020 || Paperback || Sonia Morano-Foadi e.a. || Pearson
Understand the complexities of EU law and its implications on UK lawLaw of the European Union, 13th Edition, by Morano-Foadi and Neller is a comprehensive and visually appealing coverage of the structure, law and practice of the European Union and its impact on UK law. This book sheds light on the constitutional arrangements of the EU, substantive areas of EU law and the political negotiation of regional interests of this unique legal entity. The 13th Edition provides an up-to-date coverage o...
Marketing Research / 6th Edition
Applied Insight
2020 || Paperback || Dan Nunan e.a. || Pearson || ook als eBook
Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...
Strategic Innovation Management
2020 || Paperback || Joe Tidd e.a. || Wiley
This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, s...
The Failure of Risk Management / 2nd editon
Why It's Broken and How to Fix It
2020 || Hardcover || Douglas W. Hubbard || Wiley
A practical guide to adopting an accurate risk analysis methodology
The Failure of Risk Management provides effective solutionstosignificantfaults in current risk analysis methods. Conventional approaches to managing risk lack accurate quantitative analysis methods, yielding strategies that can actually make things worse. Many widely used methods have no systems to measure performance, resulting in inaccurate selection and ineffective application of risk management strategies. These fundament...
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Research Methods For Business / 8th edition
A Skill Building Approach
2020 || Paperback || Roger Bougie e.a. || Wiley
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes-Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writin...
Operations Management / 7th edition
An Integrated Approach
2020 || Paperback || R. Dan Reid e.a. || Wiley
As the business environment continues to rapidly change, Dan Reid and Nada Sanders have developed an integrated approach that makes the introductory OM course accessible and engaging for all business majors. Beyond providing a solid foundation, this text covers emerging topics like Artificial Intelligence, Robotics, Data Analytics, and Sustainability and gives equal time to strategic and tactical decisions in both service and manufacturing organizations.
Entrepreneurship Theory and Practice / 1st edition
2020 || Paperback || Francis J. Greene || Bloomsbury Publishing
This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...