Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Zina O'Leary's Research Question Little Quick Fix teaches students how to find their interest, hone it to a topic, and turn it into a research question that is relevant, interesting and researchable.

Through teaching fabulous lessons teachers can help children to discover stories, create worlds, record events, mould characters and inspire each other as writers. This book provides the guidance and examples to help achieve this.

A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.

Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.

Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots and calls for a more critical approach to the rollout of emotional AI in public and private spheres.

This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.

What exactly are words? Are they the things that get listed in dictionaries, or are they the basic units of sentence structure? Andrew Carstairs-McCarthy explores the implications of these different approaches to words in English.

In times of Industry 4.0 the digitalization of the value-chain becomes more and more important. The so-called digital twin allows simulations that are very close to reality. This book provides all necessary basics to perform simple as well as complex simulations with NX and Simcenter 3D (former NX CAE).