eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation, and resources for every country worldwide in a logically structured and accessible format. The ninth edition is fully updated to include the following features:Greater exploration of current issues such as climate change, the impact of COVID-19 on destinations and subsequent recovery strategies, regenerative tourism, changes in consumer behaviour, and sustainability...

The newly expanded and revised edition of Fiber-Reinforced Composites: Materials, Manufacturing, and Design presents the most up-to-date resource available on state-of-the-art composite materials. This book is unique in that it not only offers a current analysis of mechanics and properties, but also examines the latest advances in test methods, applications, manufacturing processes, and design aspects involving composites. This third edition presents thorough coverage of newly developed mater...

This book introduces the reader to the main quantitative concepts, methods, and computational techniques needed for the development, evaluation, and application of tests in the behavioral/social sciences, including educational tests. Two empirical examples are carried throughout to illustrate alternative methods. Other data sets are used for special illustrations.

Self-contained programs for confirmatory and exploratory factor analysis are available on the Web. Intended for students of psycho...

Synthesizing over thirty years of advances into a comprehensive textbook, Biomolecular Crystallography describes the fundamentals, practices, and applications of protein crystallography. Deftly illustrated in full-color by the author, the text describes mathematical and physical concepts in accessible and accurate language. It distills key concepts for understanding the practice and analysis of protein crystal structures and contains examples of biologically-relevant molecules, complexes, and...

A sound knowledge of cardiovascular physiology is fundamental to understanding cardiovascular disease, exercise performance and may other aspects of human physiology. Cardiovascular physiology is a major component of all undergraduate courses in physiology, biomedical science and medicine, and this popular introduction to the subject is intended primarily for these students. A key feature of this sixth edition is how state-of-the-art technology is applied to understanding cardiovascular funct...

If a network is not secure, how valuable is it? Introduction to Computer Networks and Cybersecurity takes an integrated approach to networking and cybersecurity, highlighting the interconnections so that you quickly understand the complex design issues in modern networks. This full-color book uses a wealth of examples and illustrations to effectively connect the principles of networks and networking protocols with the relevant cybersecurity issues. Get the Fundamentals of Internet Architectur...

Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...

When faced with a ’human error’ problem, you may be tempted to ask 'Why didn’t these people watch out better?' Or, 'How can I get my people more engaged in safety?' You might think you can solve your safety problems by telling your people to be more careful, by reprimanding the miscreants, by issuing a new rule or procedure and demanding compliance. These are all expressions of 'The Bad Apple Theory' where you believe your system is basically safe if it were not for those few unreliable...

A just culture is a culture of trust, learning and accountability. It is particularly important when an incident has occurred; when something has gone wrong. How do you respond to the people involved? What do you do to minimize the negative impact, and maximize learning? This third edition of Sidney Dekkers extremely successful Just Culture offers new material on restorative justice and ideas about why your people may be breaking rules.

Supported by extensive case material, you will learn abo...