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Taylor & Francis (56)
Water Science and Technology
An Introduction
2017 || Paperback || Nicholas Gray || Taylor & Francis
Water has become one of the most important issues of our time intertwined with global warming and population expansion. The management of water supplies and the conservation of water resources remains one of the most challenging yet exciting issues of our time. Water and wastewater treatment technologies are constantly evolving creating an increasingly sustainable industry that is one of the world's largest and most interdisciplinary sectors, employing chemists, microbiologists, botanists, zo...
The Gamer's Brain
How Neuroscience and UX Can Impact Video Game Design
2017 || Paperback || Celia Hodent || Taylor & Francis
Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy.
These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accoun...
The Translator's Invisibility
A History of Translation
2017 || Paperback || Lawrence Venuti || Taylor & Francis
Since publication over twenty years ago, The Translator’s Invisibility has provoked debate and controversy within the field of translation and become a classic text. Providing a fascinating account of the history of translation from the seventeenth century to the present day, Venuti shows how fluency prevailed over other translation strategies to shape the canon of foreign literatures in English and investigates the cultural consequences of the receptor values which were simultaneously insc...
Digital Analytics for Marketing / 1st edition
2017 || Paperback || Gohar F. Khan e.a. || Taylor & Francis
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...
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Research Methods in Education / 8th edition
2017 || Paperback || UK) Louis (Loughborough University Cohen e.a. || Taylor & Francis
This thoroughly updated and extended eighth edition of the long-running bestseller Research Methods in Education covers the whole range of methods employed by educational research at all stages. Its five main parts cover: the context of educational research; research design; methodologies for educational research; methods of data collection; and data analysis and reporting. It continues to be the go-to text for students, academics and researchers who are undertaking, understanding and using e...
The Continental Aesthetics Reader / 2nd edition
2017 || Hardcover || Clive Cazeaux || Taylor & Francis
The Continental Aesthetics Reader brings together classic and contemporary writings on art and aesthetics from the major figures in continental thought. The second edition is clearly divided into seven sections: Nineteenth-Century German Aesthetics Phenomenology and Hermeneutics Marxism and Critical Theory Excess and Affect Embodiment and Technology Poststructuralism and Postmodernism Aesthetic Ontologies. Each section is clearly placed in its historical and philosophical context, and each ph...
Looking in Classrooms / 11th edition
2017 || Paperback || Thomas L. Good e.a. || Taylor & Francis
Looking in Classrooms uses educational, psychological, and social science theories and classroom-based research to teach future classroom teachers about the complexities and demands of classroom instruction. While maintaining the core approach of the first ten editions, the book has been thoroughly revised and updated with new research-based content on teacher evaluation, self-assessment, and decision-making; special emphases on teaching students from diverse ethnic, cultural, class, and gend...
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The Public Policy Primer / 2nd edition
Managing the Policy Process
2017 || Paperback || Xun Wu e.a. || Taylor & Francis
Fully revised for a second edition, this essential guide provides a concise and accessible overview of the public policy process: agenda-setting, policy formulation, decision-making, implementation, and evaluation. The book provides an introduction to the key policy functions, the challenges they entail, and how the challenges may be addressed by policy actors. Written from a comparative perspective, the authors include examples from a diverse range of countries at different stages of develop...
An Introduction to Sustainability
Environmental, Social and Personal Perspectives
2017 || Paperback || Martin Mulligan || Taylor & Francis
An Introduction to Sustainability provides students with a comprehensive overview of the key concepts and ideas which are encompassed within the growing subject of sustainability. This is an essential textbook for any sustainability course.
Academic Writing / 5th edition (e-book)
A Handbook for International Students
2017 || E-book via Bookshelf || Stephen Bailey || Taylor & Francis
Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study.