Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project.

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.

The perfect guide for students who need to get to grips with learning theories and how they relate to practice, this book covers Early and Modern theorists and their theories, and how they apply to early years education today.

The complete guide to teaching systematic synthetic phonics in primary schools.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Proofreading is a fundamental skill for any student. This book helps students master the nuts & bolts of grammar, spelling and punctuation, as well as consider word choices and clarity.

Packed with ready-to-go lessons and tools, this user-friendly resource provides ways to weave together different aspects of literacy using one mentor text.

By demonstrating goal setting as an integral instructional strategy, this guide gives teachers the tools needed to help students take ownership of their learning.

Written by one of the world's leading authorities on image-based methods this is the first book to investigate, in depth, the use of photographs and photo images in research. Using real world case studies and over 40 images it explains the conceptual and methodological approaches needed to study photographs and images.