An updated edition of a bestselling text that provides readers with a clear and comprehensive overview of methods for conducting management and business research.

Students and researchers across the social sciences

Qualitative Data Collection Tools by Felice D. Billups is a new and unique supplementary text that will guide students and new researchers to design, develop, pilot, and employ qualitative tools in order to collect qualitative data.

This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend.

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

Addressing a key area for researchers and academics, this practical text provides readers with all they need to know about the process of applying for research funding.

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

With a strong emphasis on reflectivity and reflexivity, this book provides placement students with a guide to critically studying an organization from the inside, and is particularly suited to those needing to do a reflective journal or essay as part of their studies.