This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.

Grounded in real examples, this book gives you the skills and confidence to conduct rich, systematic analysis of print and digital documents.

New to online qualitative research? This book equips you with the skills to make good research choices so you can confidently conduct a project using internet methods.

With new chapters on key topics such as mental health, the environment, race, ethnicity and health, and pharmaceuticals, this new edition maintains its multidisciplinary framework and bridges the gap between health policy and the sociology of health.