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Pearson (761)
Financial Accounting (e-book)
An International Introduction
2022 || E-book via Bookshelf || David Alexander e.a. || Pearson
Financial Accounting: An International Introduction 7th Edition is an essential textbook for undergraduates and MBA students worldwide taking a first course in financial accounting. It is the ideal book for you if you have little prior knowledge, or are new to this subject area. The book retains the clear writing style and unique international focus which led to the success of previous editions.
This approach enables the teaching of financial accounting in a way that is not country-...
Global Marketing / 10th edition
2020 || Paperback || Mark C. Green e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...
Financial Management for Decision Makers / 9th edition
2022 || Paperback || Peter Atrill || Pearson || ook als eBook
Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and pro...
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University Physics with Modern Physics in SI Units / 15th edition
2019 || Paperback || Hugh D. Young e.a. || Pearson || ook als eBook
Guided practice helps students develop into expert problem solversThe new 15th Edition of University Physics with Modern Physics, now in SI Units, draws on insights from several users to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. This edition addresses students' tende...
Marketing Research / 9th edition
2019 || Paperback || Alvin Burns e.a. || Pearson || ook als eBook
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...
Exploring Public Relations and Management Communication / 5th edition
2020 || Paperback || Ralph Tench e.a. || Pearson || ook als eBook
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...
Bulletproof:
Be fearless and resilient, no matter what
2024 || Paperback || Chantal Burns || Pearson
Are you tired of being told to 'think positive'? Do you ever feel like the odds are stacked against you or that you're running on empty? What if you could stop trying to improve yourself and just be yourself? We're often told that to be brave or handle life’s challenges, we need to build mental strength and resilience. But what happens is that we end up in an endless cycle of self-improvement wondering why we keep getting stuck in the same old mind traps and behavioural patterns. In this g...
Elementary and Middle School Mathematics / 10th edition
Teaching Developmentally
2010 || Paperback || John Van de Walle e.a. || Pearson
Guide teachers to help all PreK-8 learners make sense of mathematics
Elementary and Middle School Mathematics: Teaching Developmentally illustrates how children learn mathematics, and then shows pre-service teachers the most effective methods of teaching PreK-8 math through hands-on, problem-based activities.
As teacher candidates engage with the activities, they boost their own knowledge of the math and learn concrete, developmentally appropriate ways to incorporate problem-based tasks in th...
Accounting and Finance for Non-Specialists (e-book)
2022 || E-book via Bookshelf || Peter Atrill e.a. || Pearson
Familiarise yourself with the essential accounting and finance principles for business decision-making
Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is an essential introduction to the subject for undergraduate and MBA students, with frequent examples of real world practice and an easy to follow approach
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Biology A Global Approach + MasteringBiology Student Access Kit / 12th edition
2020 || Paperback || Neil A. Campbell e.a. || Pearson
Get a true understanding of the essential concepts in Biology with trusted content that sets the standards for excellence, accuracy, and innovation. Biology: A Global Approach, Global Edition, 12th Edition is the latest version of the ultimate text in the field coming from a leading team of authors, advancing Neil Campbell's vision of delivering an accurate and pedagogically innovative experience. This latest version reflects the most recent developments in the field, with hallmark and new fe...
