The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...

The Elements of Moral Philosophy 9e by James Rachels and Stuart Rachels is a best-selling text for undergraduate courses in ethics. Thirteen thought-provoking chapters introduce readers to major moral concepts and theories in philosophy through clear, understandable explanations and compelling discussions. Chapters are written so that they may be read independently of one another thus providing greater flexibility for students and instructors.

**Available exclusively through McGraw-Hill Creat...

Perfect for the non-major/allied health student (and also appropriate for mixed majors courses), this text provides a rock solid foundation in microbiology. It has a concise and readable style, covers the most current concepts, and gives students the knowledge and mastery necessary to understand advances of the future. By carefully and clearly explaining the fundamental concepts, using a body systems approach in the coverage of disease, and offering vivid and appealing instructional art, Micr...

This fully updated study guide offers complete coverage of every topic on the latest version of the SSCP examThis thoroughly revised guide offers complete coverage of all the material on the Systems Security Certified Practitioner (SSCP) exam. Written by a leading IT security certification and training expert, this authoritative resource addresses all seven SSCP domains as developed by the International Information Systems Security Certification Consortium (ISC)2 (R), including updated exam o...

The most comprehensive and authoritative pharmacology text—updated with new content and USMLE-style questionsPresented in full-color and packed with hundreds of illustrations, Katzung's Basic and Clinical Pharmacology is the wide-ranging, engaging guide students have counted on for decades. To be as clinically relevant as possible, the book includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring of their effects, along with case studie...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A new edition of Shon Harris' bestselling exam prep guide fully updated for the 2021 version of the CISSP exam. This up-to-date self-study guide fully prepares candidates for the challenging CISSP exam and offers 100% coverage of all eight exam domains. This edition has been thoroughly revised to cover the ...

Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell, Kristin Thompson and now, Co-Author, Jeff Smith's Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students...

A high-yield, abridged version of the bestselling guide to general anesthesia and perioperative medicine Drawing from the trusted classic, Morgan and Mikhail's Clinical Anesthesiology Handbook has been pared down to the most essential information needed by anesthesia practitioners. The Handbook provides condensed, practical content relevant to clinical anesthesiology practice, covering topics within preoperative, intraoperative, and postoperative care. Many tables and figures have been retain...

The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.

Understanding and Application

.Clear, user-friendly sty...

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.