The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve per...

This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.

Now is the time for conservation science—a mission-oriented scientific enterprise that seeks to protect nature, including Earth’s animals, plants, and ecosystems, in the face of unprecedented human demands upon the planet. Conservation scientists apply principles from ecology, population genetics, economics, political science, and other natural and social sciences to manage and preserve nature. The focus of this textbook is first and foremost on protecting nature and especially Earth’s ...

An introduction to how we know what we know about the mind

Cognitive Psychology 9th edition takes students to the forefront of the field and introduces them to key discoveries of cognitive psychology. With accessible and clear explanations, Anderson shows students how mental processes are investigated and how we know what we know about the mind. Experimental data, sample stimuli, brain images, and research tasks woven throughout the text give students a real understanding of how research is c...

Myers’ Psychology is your safe harbor in the storm

The best AP® psychology textbook is back and better than ever! Perfectly aligned to the new course framework, Myers’ Psychology for the AP® Course, fourth edition delivers the wit and poignant personal stories that you love as well as the new AP® skills development that you need. Also new to this edition, new co-author Elizabeth Yost Hammer brings a deep knowledge and understanding of the AP® psych course based on years of attending t...

For every kind of writer you need to be.

In Conversation with Exercises starts with the idea that good writing isn’t a single, static thing. This rhetorically-driven, genre-based handbook prepares college writers to write in different ways for different courses, professional contexts, and civic and everyday scenarios. It helps them to be every kind of writer – one who slips in and out of a range of roles, writing situations, and conversations. It gives novice writers the versatility and c...

Bringing contemporary mathematical thinking to non-specialists.

For All Practical Purposes emphasises the valuable connections between contemporary mathematics and modern society. This foundational resource introduces students to real math applications without simply listing equations, but offering practice that is geared towards understanding what these equations do and what they can reveal. A series of independent chapters also focus on high-interest topics, including business management, d...

Combined with new coverage on mental health, resilience, and mindset, Your College Experience speaks to the real needs of today's students, helping them overcome their barriers to success and become successful students in academic communities they can call their own.

GET AP® PHYSICS READY WITH COLLEGE PHYSICS FOR THE AP® PHYSICS 1 & 2 COURSES!

College Physics for the AP® Physics 1 & 2 Courses integrates AP® skill-building and exam prep into a comprehensive college-level textbook, providing students and teachers with the resources they need to be successful in AP® Physics 1 and AP® Physics 2. You’ll find AP® Exam Tips, AP® practice problems, and complete AP® Practice Exams, with each section of the textbook offering a unique skill-building appro...

Think critically, consider diverse perspectives, and improve your everyday life.

Best-selling authors David Myers' and Nathan DeWall’s briefest introduction to psychology speaks to all students, with no assumptions made in the vocabulary, examples, or presentation. The manageable and effective chapters help students apply psychological concepts to their own lives in meaningful and engaging ways.